We are:
a media rights house, delivering an audience, creating life-changing experiences.

We do this through a combination of:
Innovative marketing experiences (on traditional and digital media platforms);
Engaging activations where our fans study and play; 
World-class tournament and match day management; 
All packed in a unique media offering.

‍ASEM is about creating a life-changing experience for players, coaches, and fans. We set the stage to shine. We prepare the scene for them to step into their most significant moments.  We do all this with the help of the best partners in the industry:
‍
25 top-tier universities across South Africa;
SA’s leading sports broadcaster;
and the country’s most innovative brands.  

United as one to enable our youth to come out and play and get a taste of what it means to belong to a team, to win, to lose, but most importantly, to move! Because sport moves us, and changes us.